Local SEO agency
Melbourne SEO that gets you found
Latitude SEO gets your business in front of people who are already searching for what you sell. We are based in Melbourne and work with clients right across Australia.
Most people who ring us are tired of watching a competitor take the work that should have come to them. That is the part we fix.
Monday to Friday, 8am to 5pm. Melbourne based, working Australia wide.
SEO explained
What is search engine optimisation?
Search engine optimisation decides where your website sits when someone types your service into Google. Higher up means more clicks, and more clicks means more enquiries, without paying for every one of them.
The work itself comes down to three things. Fixing the technical problems that hold a site back, writing pages that answer what people are actually typing, and earning the trust signals Google looks for. We build the plan around your industry and the searches your customers already make, so you are not handed a strategy written for someone else.
It builds up over time. Ads stop the day you stop paying. SEO keeps working in the background, and the longer it runs the harder it is for someone else to take your spot.
See what we would fix on your site
How it works
How to get found on Google
There is no trick to it. Four steps, in this order. Skipping one is the reason most sites stall halfway.
1
Find out what people actually type
The real searches in your trade, not the words you would use in a brochure. Some have a buyer behind them and some are just people browsing. We go after the first kind.
2
Clear what is blocking Google
Slow pages, broken links, two pages fighting over the same phrase, missing titles. None of it is glamorous and it usually moves things more than anything else early on.
3
Build the pages those searches deserve
One clear page for each thing you sell, written for a person first. Thin pages get skipped by readers, and Google works that out fast.
4
Earn mentions from sites that count
Links and listings from places with a genuine reason to mention you. This is the slow part, and it is what keeps a ranking once you have it.
Not sure which step you are stuck on? Send the site address and we will tell you which one to start with.
Request a site auditAbout us
A small Melbourne team, working Australia wide
We started Latitude SEO because too many business owners were paying good money for reports they could not read and rankings that never turned into work.
So we keep it simple. You get told what we are doing, why we are doing it, and what changed. If a month was slow, we say so.
Melbourne is home, but almost all of the work happens over email and calls. That means we take on clients in any state without charging anyone for travel.
Plain English reporting
No lock in contracts
You keep every login
One person to talk to
Our services
SEO services we offer
Take the one piece you need, or hand the lot to us. Most clients start with an audit and go from there.
Local SEO
Getting you into the map pack and the nearby results, so the people closest to you find you first. Includes your Google Business Profile.
Ecommerce SEO
Product and category pages built so shoppers can find them. Fewer dead pages, cleaner site structure, more sales from the same traffic.
AI search
People now ask AI tools the questions they used to type into Google. We set your pages up to be the answer those tools quote.
Site migrations
Redesigning or moving domain is where rankings quietly disappear. We map the redirects and watch the numbers through the switch.
SEO audits
A read of what is holding the site back, in order of what to fix first. Yours to keep, whether you work with us after or not.
Link building
Links from sites that have a reason to mention you. Slower than buying a bundle, and it does not get your site penalised.
Not sure which of these you need? Most people are not. Send us the site address and we will point at the one that matters first.
Request a site auditNo site yet
No website yet? Start there.
Plenty of people ring us with a Facebook page, a mobile number and nothing else. That is a fine place to be starting from. You just need somewhere to send people once they find you.
We build small, quick sites that are set up for search from the first day. Nothing fancy. A few pages that load fast, say what you do, and make it easy to ring you.
Already have one and it is a mess? We will tell you straight whether it is worth fixing or worth replacing. Rebuilding is sometimes the cheaper road.
What a starter site includes
Up to five pages, written for you
Set up for search from day one
Works properly on a phone
Enquiry form and click to call
Your Google Business Profile set up
You own the domain and the logins
PLACEHOLDER: build price and turnaround pending. Domain and hosting are billed by the provider, not by us.
Not sure where your site is losing people?
Send us the address and we will tell you the first three things we would fix. No cost, no pitch deck.
Why choose us
What we do differently
Plenty of agencies send a monthly PDF full of graphs and leave you guessing what any of it means. You still cannot tell whether the phone rang more.
We would rather show you the searches you are winning, the enquiries that came from them, and what we are working on next.
Enquiries, not rankings
A number one spot for a phrase nobody searches is worth nothing. We chase the terms that come with intent.
No lock in contracts
Month to month. If we are not earning our keep you should be free to walk, and you are.
You own the work
Your site, your accounts, your content. Nothing is held hostage on our logins if you leave.
Straight answers
Nobody can promise a first page spot. We will tell you what is realistic and roughly how long it takes.
Where we work
SEO for businesses across Australia
We run the business out of Melbourne and take on clients in every state. The work happens over email and calls, so your postcode does not decide whether we can help.
Melbourne, VIC
Sydney, NSW
Brisbane, QLD
Perth, WA
Adelaide, SA
Hobart, TAS
Canberra, Darwin, or a regional town?
Smaller markets are often the easiest wins, because far fewer businesses there have bothered with any of this. Tell us where you are.
Client feedback
What clients say
A few words from businesses we have worked with.
We were nowhere for the one service that actually pays the bills. Six months in we sit on the first page for it, and the people ringing already know what they want.
Dave
Plumbing business, Melbourne
First mob who explained what they were doing in words I understood. No forty page report, just what changed that month and why it mattered.
Priya
Dental clinic, Sydney
We get more calls than we used to, and they are the right sort of job rather than tyre kickers. That is all I was after.
Glenn
Landscaping, Geelong
We rebuilt the whole site and I was braced for the rankings to fall over. They held. That alone paid for the job.
Marcus
Online retailer, Brisbane
FAQ
Questions we get asked
If yours is not here, ring us. We would rather answer it than have you guess.
How long before I see anything?
Most sites start moving somewhere between three and six months. It depends on how competitive your field is and what shape the site is in when we start. Anyone promising faster than that is guessing.
Can you guarantee page one?
No, and neither can anyone else. Google runs the algorithm and it changes constantly. What we can do is the work that reliably improves visibility, and show you the movement as it happens.
What is actually included?
Keyword research, on page work, technical fixes, content, and tracking so you can see what it is doing. The mix depends on what your site needs, which is why we audit first.
Do I need a new website first?
Usually not. We can work with what you have in most cases. Sometimes there is a technical problem underneath that has to be sorted first, and if that is where you are we will say so before you spend anything.
What does it cost?
It comes down to your goals, your competition, and how much work the site needs. We quote once we have looked at where you are, so the number means something. No obligation to take it.
Do you only work with Melbourne businesses?
No. Melbourne is where we are based, but we have clients in other states and it makes no difference to how we work. Everything runs over email, calls and shared reports.
Get in touch
Talk to a Melbourne SEO specialist
Quickest way is to ring. Tell us the site address and what you sell, and we will tell you whether we can help before you commit to anything.
Hours
Monday to Friday, 8am to 5pm
Based in
Melbourne, VIC, Australia
No walk in office. We meet online or come to you.
About
SEO for Australian businesses that want the phone to ring. Based in Melbourne, working in every state.
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